Commercial rights specialists

The Business of Sport is a leading commercial rights agency exclusively operating in the sports industry.

 
 

We are passionate about the work we do …

 

With over 20 years experience managing commercial rights; including sponsorship, licensing, distribution and retail operations, BOS brings a wealth of knowledge and a track record of success in providing positive outcomes for its clients.

  • It's about highly engaged fans

  • It's about delivering the best commercial result

  • It's about being able to work with a trusted partner

Who we work with

We are proud to work with so many iconic sports teams, representing them both locally and globally.

What our clients say

“Business of Sport (BOS) has worked with NZOC to review our merchandise and licensing operations, which has resulted in us appointing BOS as our master licensee. Jon’s extensive experience is already delivering enhanced value to the NZOC programme”.​

— Sharon Van Gulik, Commercial Director, NZ Olympic Committee

“New Zealand Football have worked with Business of Sport for over three years where they have helped grow our licensing revenue by over 200%, ensuring that they were able to drive new product from new and existing licensees to meet the fans needs and increase revenue for NZF.”​

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— James Wear, GM Brand & Partnerships, NZ Football